Tuesday, September 21, 2010

How Much is a Tweet Worth?

The folks at Twitter are still trying to figure out, years later, how exactly to make some money off of their website's phenomenal success. Meanwhile, celebrities on Twitter are cleaning up.

TwitChange is a celebrity auction where Twitter users can bid to get three things: be followed by their favorite celebrity on Twitter, retweeted, or mentioned by them in a "special" tweet.

All of the proceeds go to the charity, aHomeInHaiti.org.

What's most fascinating about this auction is that, for the first time, we can gauge how much a tweet is worth. Some of the celebrities participating are also among the most followed Twitter users, so it helps set a type of max ceiling on tweet values.

For example, take a look for yourself at the auction list. As of this writing, you can see that people are willing to pay nearly $5000 for Jessica Alba to mention them in a tweet. Also, somehow, Dana White (from Ultimate Fighting Championship fame) will tweet about you for a staggering $15,000!

One can only imagine Eva Longoria getting all upset and wondering why her tweets are worth so much less.


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