Tuesday, May 25, 2010

Does MG Siegler Write About Anything Except the iPhone?

The following article was written by an anonymous contributor and does not necessarily reflect the opinions of the Nerfherder.

Does TechCrunch's MG Siegler Write About Anything Except the iPhone? The answer is yes - he also writes about Google, Twitter, Facebook and Foursquare. But not a ton else. As of yesterday, May 24, MG Siegler had written just over 500 articles in 2010 for TechCrunch. Of that bunch, approximately 65% of his articles had some mention of Apple, Google, Twitter, Facebook and/or Foursquare (or some derivative of these companies) in the title. Here's the breakdown:

Surprisingly, at least to me, Google edges out Apple (iPhone, iPad, etc.). I could have sworn the dude wrote more about the iPhone than anything else, so it turns out this investigation was not all done in vain - I learned something new.

Probably the second stand-out point is the disproportionate attention paid to Foursquare, a startup who is building a mobile location-based social network. Sure Foursquare only occupies 7% of MG's mind share, but the company is only one-year old. Its significance in the tech world pales in comparison to the likes of Apple, Google, Facebook and even Twitter. In his own words, MG Siegler is giving Foursquare a "big, wet kiss".

Numbers aside, here are some of my personal favorites served up by MG in 2010. He has a special knack unlike any other for smashing buzz terms into a title for the purposes of link-baiting:
In fact today's article entitled To Top Off A Busy Day, Yahoo Acquires Foursquare — Well, The Asian Foursquare makes me chuckle. The article is about Yahoo's acquisition of Koprol, not Foursquare. But who cares? It's all about linkage.

I'll close out on one other favorite where MG wrote about Bloom Energy the day after a piece ran on CBS' 60 Minutes. The article garnered nearly 150 comments (and counting). Is MG an expert on green technology? Of course not, but his timing was impeccable. Web surfers were eager to read more about Bloom Energy on Monday morning, slamming the search engines for content only to end up at TechCrunch - the site with the latest and greatest article with information pertaining to Bloom. And MG made sure to mention "Google" in the article's title. Well done sir!


At 4:16 AM, Anonymous Anonymous said...

Siegler is a blow-hard, while Arrington is the guy at TechCrunch who actually has something to say.

At 4:43 AM, Blogger Robert J. Domanski said...

Can there be such a thing as "too focused on SEO"? Where's the downside?

On another note, it would be equally interesting to see the breakdown of topics covered by lots of different blogs - including this one. Most authors continually revisit the same handful of topics. Think Cory Doctorow of Boing Boing writing about copyright over and over again. But matching one's topics with always-timely SEO keywords is a skill.

Nice post :-)


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