Thursday, June 04, 2009

Bing: Reviewing Google's New Competition...

The internet search industry is unquestionably its most lucrative. Google has a stranglehold with about 60% market share in the U.S., followed by Yahoo with about 20%, and everyone else sucking in their dust. Really, when was the last time you did an internet search and didn't use either Google or Yahoo?

Well, Microsoft has decided to dip into its coffers and build an improved search engine of its own. Called Bing, it supposedly analyzes data in a different way than Google, which they say leads to better search results.

To test the validity of such statements, I ran a few simple queries on Bing, entering "Rob Domanski" as the search term. Comparing the results side-by-side between Bing and Google, there really wasn't much difference; they both displayed largely the same links, just in a different order. Bing did seem slightly better in terms of filtering out results which were completely not related to me, however they still blew it by not listing this blog's home page - apparently unable to figure out that all of the individual Nerfherder pages stem from there.

Whatever. Bing is hardly going to revolutionize anything. Like Google, it still neglects to include features that would greatly enhance its service, such as integrating Twitter search and social media rankings into its algorithm. Bing's major value is simply being yet another player in the space, tweaking differences only at the margins. But that shouldn't be necessarily overlooked. The internet search industry, led by Google, needs more market competition in the long-term, and Microsoft has the means of fostering exactly that.

It's in all of our best interests for them to stick with it.


At 11:28 AM, Anonymous Anonymous said...

Thanks, I've been wondering about bing ever since I saw a commercial for them the other night.


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