Saturday, January 24, 2009

The Inauguration's Place in Social Media History...

The presidential inauguration this week was historic on many levels, but one which shouldn't be overlooked is its place in social media history. In fact, as the data keeps pouring in, it appears that Inauguration Day was the most heavily active day in social media history.

Mashable has posted the following statistics that relate directly to the inauguration...

  • 600,000 status updates on Facebook, including 4,000 status updates per minute during the broadcast, and 8,500 status updates posted during the first minute of Obama’s speech.

  • Obama’s Facebook Fan Page received in excess of 500,000 wall posts.

  • served more than 21.3 million live video streams (the previous record, by comparison, was 5.3 million which occurred on Election Day).

  • Twitter received 5 times normal tweets-per-second.

  • Technorati reports nearly 18,000 new blogs that mention the historic day in the last week alone.

All of which indicates that this is, quite obviously, just the tip of the iceberg in terms of social media's potential. Over the coming years, as more people connect to social networking websites, and as more features continue to be developed that better harness the medium's power as both a communication tool as well as a crowdsourcing reference for news gathering, is there any doubt that these types of numbers will rise exponentially by, say, the next election?

If you want to "keep your ears to the ground" these days, just stay logged on to your numerous networked devices. That white noise you hear is the sound of the world having one giant discussion.


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