Monday, December 01, 2008

What Recession? Cyber Monday Thrives...

The holiday season is upon us, and we, as consumers, can expect nothing less than an all-out assault on our financial sensibilities.

Last week's "Black Friday" was the official start of the holiday shopping madness - the biggest day for retailers of the calendar year. Not to be outdone, today is "Cyber Monday" - the day when we spend more money shopping online than any other day of the year (for those who prefer avoiding the mall altogether).

Recession be damned, consumerism is alive and well in the United States of America. Or at least retailers believe that's the case. "Cyber Monday", which is actually sponsored by Shop.org, part of the U.S. trade association National Retail Federation, has a website called CyberMonday.com, which lists special offers, coupons, and "Deals of the Hour". It's completely overloaded with content and is a web designer's worst nightmare, yet for the online shopper filled with holiday hysteria, they're sure to find plenty of money-saving discounts.

But the madness has spread even further this year. To encourage the high levels of spending to continue, there's a new push being tested tomorrow for "Mobile Tuesday", in which various retailers will send out coupons to participants' cell phones.

Even the anti-consumerist sentiment is finding a home, rolling out "Buy Nothing Day", an international day of protest against consumerism observed by social activists.

It seems that regardless of whether you plan on being frugal and knitting scarves to give away as Christmas presents, or whether you plan to mortgage your house to buy expensive, unnecessary, and frivolous crap for your entire network of Facebook friends, there is a home online for you somewhere this holiday season.

Isn't that reassuring?
  

1 Comments:

At 4:44 PM, Anonymous Anonymous said...

BA HUMBUG!

 

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