Monday, August 28, 2006

Google Gives it Away for Free...

Today, Google launched their new Office Suite named "Google Apps for Your Domain". It's a direct spit in the face to Microsoft and its 90% market-share near-monopoly of Microsoft Office software. And you've got to love it.

If you're one of the billions of people who've had to shell out hundreds of dollars for Microsoft Word or Excel or Outlook, etc, then you are the big winner. What Google has done is basically create those same applications, but is giving them away for free. That's right, totally free. Instead of selling the software for ridiculous amounts of money ala Microsoft (price inflated due to its near monopoly), Google plans on making its money by simply placing its advertisements on the page.

No, I am not a huckster on Google's payroll making a commission. Granted, the Google Office product is certainly not yet of the same quality as MS Office, and probably won't be for quite some time. However, most consumers (also known as "normal people") will undoubtedly benefit by the mere threat of competition in the market. Microsoft might lower its prices, or maybe deliver a better quality product to justify its existing prices, or perhaps Google's free software will become a perfectly acceptable alternative for many people.

In any case, it is the consumer who figures to come out on top in the Office wars.


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